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We have created an identity that represents the heart and soul of our brand.

This organic way of life is derived from a combination of particular human traits, environments, conditions, and activities, all of which are valued in the Brazilian culture.

We will be well positioned to reflect our brand image and the quality or our spirit following the 2016 Olympics in Rio de Janeiro, Brazil. 


  • BRAND NAME * Trademark - United States, Global via Madrid Protocol, Brazil


The name Caiacana is inspired by the Tupí-Guaraní language used by the indigenous people of Brazil, believed to have first settled in the Amazon rainforest 2,900 years ago. Like so many cultures of the New World, Brazilians have always infused words of the Native Indians into their language. The name holds particular connotations associated with sugarcane and our logo.

Caiacanga = Octopus in Tupí-Guaraní
Cana = Sugarcane in Brazilian Portuguese

When pronounced correctly, not only does Caiacana have a sensually intoxicating rhythm, but the sound also easily associates with “caipirinha”, directly connecting our brand name to its driving cocktail.

  • LOGO * Copyright

She represents our brand: Beautiful, fluid, and tranquil, with an exotic and vibrant nature.

We like to call her “Dot”.


  • TYPEFACE * Copyright


We have created a distinctive typeface that marries with our product and brand identity:



  • BOTTLE * Design Patent pending

Our thick signature bottle is handmade from recycled glass. The overall shape is an ideal blend of classic and sensually contemporary.

A uniquely shaped punt feature represents Rio de Janeiro’s famous Sugarloaf Mountain, which makes for a large and prominent bottle.


Front view with Prata hangtag



Back view with Prata label

  • DECOR * Copyright pending

We have designed hangtags that will display our logo on the front, with product identification on the back. Combined with the slight green tint of our bottle, these thick tags will reflect national colors of Brazil.


Caia


Caiacana Ouro (Gold)



* NOTE:  Additional layers of Intellectual Property Protection (IP), such as Trade Dress, will continue to be filed in the United States, Brazil, and under the Madrid Protocol, which protects our items in 89 additional countries around the world.

Confidential • Do not disseminate • This business plan contains confidential trade secret information and is shared only with the understanding that you will not share its contents or ideas with third parties with consent of the plan author.